Episode 1413: Producer/Director, Bonnie Bruderer INFLUENCER

Just Talking

Binge Network CEO Bonnie Bruderer director of the documentary film Influencer joins JUST TALKING to discuss how millennials made millions of dollars with an iPhone. Social media has created a platform where just about anyone can fashion themselves as an influencer—BUT what does a millennial really know? Are they just a cheaper mouthpiece? Advertising is everything! Without advertising a product can die with the snap of a finger. 24-7 constant branding on social media means also being vulnerable to negative criticism, hurtful insults, lack of privacy and the worst of all trending fates—getting fizzled. Having a huge following is great for the brand but can humans process all these opinions? Influencers VS celebrities. Who do you go with? Who do you trust? Have tech companies created a virtual gladiator stadium and we the audience demand drama on the high court—WAIT are we the problem? Feelings not facts. Can an influencer push a brand for the money and simultaneously be guided by their moral compass? Weaponizing social media as a spying tool has been a hot topic this year. TikTok has been in the spotlight over accusations and potentially could be banned in the USA. Maybe TT needs to hire an influencer? Is social media the new cigarette? The government is proposing bills about child safety, addiction, mental health, screen time, etc.. WARNING: the surgeon general has determined that social media is dangerous to your health—BUT what isn’t these days? With syndication on 300+ smart TV’s there’s more than enough content to binge on.  Watch the Influencer on Tubi: https://tubitv.com/movies/705562/influencer

Would Millennials Take Financial Advice From YouTuber Jake Paul?

For $20 a month – would you pay for a financial online course with YouTuber Jake Paul?  

YouTuber Jake Paul launched Financial Freedom Movement last weekend offering videos starring himself and others teaching users that traditional schooling is useless.

Here’s Jake Paul himself speaking about his new service:  

They say that we’re entitled and lazy. They tell us to go to college and retire at 65. How is that working out for us? Are your parents happy? Are they living the life they wanted? There’s over 1 trillion dollars in student debt and people with outdated education who can’t even get a job for the student loans that they’ve taken out and now haunts them for life. Maybe we’re too young to experience this yet but I’ve had enough of it! 

Fair enough – it’s just like how kids are sleeping on trade schools because it’s not your parents’ traditional route. 

In my last semester of Graduate school, I’m sitting in a classroom with a professor in her mid-30’s teaching a course on Surviving The Industry. 

My professor hasn’t been in the industry long enough to teach how to survive in the entertainment industry!  

But taking financial advice from Jake Paul is as dumb as the high school kids selling Vemma Energy Drinks on campus.  

Jake Paul is NOT a financial guru!  

Have you had the urge to join an online class like Financial Freedom Movement or Masterclass? Comment down below!

Shitshow of Political Influencers Is Only Getting Murkier

Get your popcorn and tea ready! The shitshow of political Influencers is only getting stinker.

In an article from Buzzfeed, “Instagram Influencer Marketing Is Already A Nightmare. Political Ads Will Make It A Shitshow” by Katie Notopoulos.  

Notopoulos states that, “Facebook’s political advertising policies – which fall into a gray area of federal regulations - have already come under intense scrutiny…But allowing political candidates to use influencer marketing on Instagram requires a lot of trust – that is how the influencer marketing works – and that system has always been completely broken.” 

So, if you thought that you had a hard time figuring out what was Fake News or real news...guess what?  

It’s only going to get murkier and murkier.  

How can you regulate a broken system?  

Notopoulos writes, “Enforcement has been pretty hands-off. Over the years, the Federal Trade Commission (FTC) has taken action against brands and advertising agencies - but never individuals outing up posts.”  

I don’t see how the FTC can regulate individual posts because this would be an infringement on our 1st amendment rights of free speech and any regulation on that will open up a can of worms.  

Do you think more politicians are going to jump on the Influencer promotion wagon like Bloomberg has? And if so – do you think the FTC will try to regulate?